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TenSports and Masala TV bring Hockey Olympic Qualifier to Japan
03 Mar 2004 12:18
 

Coverage of ten matches of the Men’s Olympic Qualifying tournament, currently taking place in Madrid, Spain, will be aired in Japan on Masala TV, courtesy of Asia/Middle East broadcaster TenSports.

Masala TV is a cable and satellite channel targeting South Asian expatriates in Japan and receives daily programming from TenSports, including live cricket and now hockey.

Cable and satellite broadcaster TenSports is a long-term broadcast partner of the International Hockey Federation (FIH) and broadcasts throughout Asia and the Middle East

The coverage will include at least two Japan matches, and India and Pakistan games.

Peter Cohen, FIH Hon Secretary General, commented, 'Japan is a particularly difficult TV market to crack and, with hockey development in any country so dependent on television coverage, FIH is very grateful to TenSports, Masala TV and our exclusive distribution agents Octagon CSI for bringing us this opportunity.'

International broadcast right holders of the Men’s Olympic Qualifier are now as follows:

TVE (host broadcaster)

Spain

Eurosport

Pan-Europe

TenSports

South Asia (India, Pakistan, Bangladesh, Bhutan, Sri Lanka, Maldives, Nepal)

 

Japan

 

Middle East

Astro Measat

Malaysia

NOS

Netherlands

Online highlights available via www.fieldhockey.tv




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