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Issue No. 11  April 2004

FIH Welcomes Sahara India Pariwar as Fourth Global Partner

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Early this month I had the pleasure to visit Sahara India Pariwar’s headquarters in Lucknow, India, to finalise FIH’s partnership with the company as its fourth and final Global Hockey Partner.

For any partnership between a sport and business to be successful, there have to be shared values and common objectives. A central pillar of Sahara India Pariwar is its emphasis on family values. Every Sahara worker is regarded as a member of Saharashree’s extended family. FIH applauds and wishes to share this philosophy with its family of Global Hockey Partners. Founded only last year our family of sponsors began with two and with the addition of Samsung last year and now Sahara, has rapidly grown to our stated maximum of four partners.

FIH wishes hockey to be marketed as a family-orientated sport and strongly encourages and provides incentive for host organisers of our major events to provide attraction for all the family. The younger members of our family represent hockey’s future and hockey must aim to compete with today’s numerous other distractions for the attentions of the youth.

Also central to Sahara’s philosophy is the importance of being passionate in our approach to every aspect of our lives - and this also applies to hockey. If a sport can not communicate the passion associated with playing for one's club, town or country and winning or losing, it ceases to be an attraction. With hockey’s strong tradition and roots, particularly in Asia, and the intense rivalry between great nations, hockey has passion in abundance.

Since two years, Sahara also has a partnership with the Indian Hockey Confederation. In that time the face of hockey in India has changed enormously and a tide of optimism and expectation fills that country’s hearts ahead of this year’s Olympic Games.

Mr Subrato Roy is respectfully known as India’s most passionate sports promoter. He is also a businessman of great vision. At the end of FIH’s meetings with Sahara, I visited Sahara’s Amby Valley development in the south of India, where Sahara is constructing a beautiful new town, which promises an excellent quality of life for its new inhabitants.

I’d like to express my thanks to Mr Abhijit Sarkar, Sahara’s Director of Corporate Communications and Mr Benu Dasgupta of Leisure Sports Management, who were both instrumental in arranging our partnership. I’m delighted to welcome them and Mr Subrato Roy into the hockey family and I’m very optimistic that FIH and Sahara have begun a long, co-operative and very productive relationship together.

Els van Breda Vriesman


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Complete listing of all this issue's articles...


President's View
Els van Breda Vriesman takes a look at hockey's new partnership with Sahara India Parawar...

Editor Cathy Harris briefs us on this issue of the WHO...

Joy and Despair in Auckland
Kevin Tutty captures the drama at the Women's Olympic Qualifier...

Anxious Wait for South Africa
Graham Wilson looks at South Africa's men's team Olympic hopes

Latzsch Lays Down The Law
Bruce Hamilton speaks to Germany's Heike Latzsch...

What the Statistics Tell Us
Ric Charlesworth figures out what's fair in hockey...

International Double For Leiper
Claire Middleton talks to Scotsman David Leiper about his umpiring career...

Schools Enter In To The Team Spirit
Gill Gemming reports on a highly successful development programme...

Ken Wilson's Top 10
The BBC's Ken Wilson gives us top hockey broadcasting tips...


Editor: Cathy Harris
Publication Co-ordinator: Hannah Cox
Photos: Dr. W. Sternberger
[email protected]

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