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Photo competition in Australia
Hockey Australia combined with the Oceania Hockey Federation celebrated the FIH Global Youth Hockey Day 2004 by conducting a Photo Competition. The prize for the winning entrant was a limited edition Kookaburra hockey stick signed by the Australian Men’s Hockey Team, the Kookaburras. About 300 Junior hockey players were directly involved in the photo competition in Australia. Also around 35,000 junior participants were involved in hockey during the week of Global Youth Hockey Marathon. Aim of the event was to promote participation in hockey by juniors across Australia and give entrants the opportunity to be involved in an international event.
To advertise this fantastic event, specially made promotional posters were sent to all clubs and associations in Australia. They responded, advertising the event by placing the posters in highly visible areas around their club or ground. In addition an advertisement was posted on the Hockey Australia and FIH websites to promote the competition.
Entrants were asked to send photos of their team, club or an individual playing hockey or training between May 10th – 16th.  Over 70 entries, most of an exceptionally high standard were received by Hockey Australia by email or post before the closing date of May 21st.
The winning entry was announced on Mon 24th May via the Hockey Australia website and contacted directly. It featured junior members of Queensland’s, Normanton Hockey Club, who are involved in the national participation program, Take It On! The winning photo can be seen at: http://www.hockey.org.au/news/view_article.asp?ContentID=1291
Results of the event:

  • Increased promotion of junior hockey in Australia.
  • The winning prize of signed Kookaburras stick provided the club with an opportunity to promote themselves and the game of hockey within their community through local media sources.
  • The opportunity for the winning club to possibly use the signed stick as a fundraising opportunity, such as a raffle or auction prize.
  • Increased traffic to the Hockey Australia website www.hockey.org.au
  • Direct communication between Hockey Australia and local clubs and associations.

Follow-up of the event: a number of highly commended entries were also selected to receive a Hockey Australia Prize Pack which included;

  • FIH Rules of Hockey 2004 Book
  • Hockey Australia’s quarterly magazine Hockey Zone
  • ANZ Hockeyroos Team Posters
  • These prizes were felt to be important in the continuing development of the game at a “grass roots” level.

 
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