The International Olympic Committee (IOC) announced an agreement with CCTV.com for the internet and mobile platform exhibition rights within China for the Beijing 2008 Olympic Games.

The IOC selected CCTV.com on its capacity to guarantee full exploitation of the digital broadcast rights over a variety of platforms, by working in close cooperation with its television broadcast team. The IOC was also impressed by CCTV.com’s commitment to promoting the Olympic Games and the values of the Olympic Movement in China.

Over-the-air TV rights for the Beijing Olympic Games in 2008 were acquired by CCTV, as a member of the Asian Broadcasting Union, in 1998. The IOC considered interest from several companies for the internet and mobile platform broadcast rights in the Chinese mainland, having launched a tender in March 2007.

Source: IOC